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Why the book phone challenge is the social media craze of the summer.

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Dunking on strangers is great.  Standing like a mannequin is fine too. But if you want to make a splash on the internet this week, you better pick up a book.

The #bookphonechallenge encourages users to pick up their latest reads and hold them to their ear like a phone. It’s similar to photos you may have seen of rappers, entertainers, and the suddenly cash-rich holding stacks of money to their ears like phones — only this time, it’s for people who love to read.

The #bookphonechallenge started with Lord Jamar, a hip-hop artist from the group Brand Nubian.

In his first post, he wrote, “On my phone, knowledge is calling.” Soon after, he made a funny video using his books as a make-believe phone. The challenge was born.

Y’all wanna make the BOOK PHONE a CHALLENGE???…Then make it happen!!! #bookphonechallenge

A post shared by Lord Jamar Allah (@lordjamar) on

Since #bookphonechallenge began July 29, more than 9,000 posts have used the hashtag.

The challenge has spread quickly on social media, particularly among black users. It’s the perfect combination of hip-hop culture, continuous learning, and great photos. Since reading is perfect for all age and stages, everyone can participate!

From sweet babies starting on the right track…

…to older kids finding their favorites and exploring the world around them.

Grown folks are in on it too. Sharing what they’re reading for business or pleasure…

#bookphonechallenge part 1

A post shared by Ben-G From The LPC (@bengfromthelpc) on

…as well as the books that inspired and challenged them.

As an adult, reading isn’t always carefree or fun.

(Finals are no joke.)

But when it comes to learning new things or exploring new places, a good book is the only thing you need.

Music just keeps on calling me! And I’m always shocked at what it’s saying. Lol #bookphonechallenge #HBCU #SCSU #HBCUGrad

A post shared by Neko Da Roll-N-Stone ™ (@nekodrns) on

(Well, most of the time.)

Yes I wanted in on the #BookPhoneChallenge too! 📚 #MoveWithMelo

A post shared by Melo (@movewithmelo) on

Take part in the #bookphonechallenge or just take a minute to recommend a good read to a friend.

Because unlike the running man or ice bucket challenge, reading will never go out of style.

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